Visit Fujifilm in the Photo+Video Lab at the 2023 NAB Show New York. Fujifilm will be in booth 122. Part 1: The Importance of NAB Show to Fujifilm Victor Ha, Vice President, Electronic Imaging Division & Optical Devices Division, Fujifilm North America: I remember my first NAB Show. Walking into that trade show was opportunity. It became something that gave us ideas for new products. It gave us ideas for new relationships and new marketing ideas. Tom Fletcher, Director of Marketing, Optical Devices, Fujifilm North America: I've been going to NAB Show for 37 years, and NAB has done a great job of evolving with where technology is at, whether it's high definition, and bringing the broadcasters into high definition, or bringing the cinema community into the digital cinematography. They've done a great job of adapting. Stosh Durbacz, National Sales Manager, Optical Devices, Fujifilm North America: In the product development cycle at Fujifilm Optical Devices, it's critical for us to connect with the users of the product. We need to build those relationships and have those conversations. NAB Show provides the opportunity for us to meet with multiple different verticals of these customers. Victor Ha: Every year I get to see technology that converges the things that I know the best now, which is motion and photography. The technologies that are getting developed and being produced and being created are really wonderful opportunities for us to see how far the industry can grow, and as a byproduct of that, how much more creative the individuals making the images can be. Part 2: The Future of Broadcast Tom Fletcher: What you're seeing in the industry right now is a convergence of broadcast and cinema, whether it's mirrorless cameras to make movies that can also shoot still photography; churches that are using cinema tools to do their broadcasts; broadcasters of sports using mirrorless cameras and cine cameras, cinema lenses, broadcast lenses. All that's all kind of coming together. And NAB Show is taking advantage of that and really doing a good job of bringing that to the community. Stosh Durbacz: What we're seeing now is we're seeing a convergence of the cinema world and the broadcast world. The desire for so many more customers to get that cinema look, that shallow depth of field, that beautiful focus roll-off. We're seeing that be a desirable look in sports and in houses of worship, not just on film sets today. Victor Ha: I come back to NAB Show every year to learn very easily and quickly how technology has evolved, how it continues to move both photography and filmmaking and broadcast forward. To have a place where we can build and foster business relationships that lead to technological conversations that lead to future ideas for products for future markets that don't even exist yet, I think that's why I continue to come back to NAB. Stosh Durbacz: A show like NAB gives us the opportunity to build those relationships, to grow those relationships, provide the information to the teams in Japan to build the products that are needed for today and tomorrow. Part 3: The Impact of NAB Show on Fujifilm Stosh Durbacz: A great example of the evolution of these markets is the multicam cinema world, having that cinematic look in a live multicam environment was so desired, and the toolset to do that was missing something. The Fujifilm teams gathered that information at NAB and were able to develop a new product, the Duvo 25-1000mm cine box lens, and now that product is developed and delivering in the marketplace. Having the opportunity to bring it to NAB Show provides us the opportunity now to further educate the market and to share with them these great new toolsets that are available. The development of the next-generation product becomes important, so having those conversations and furthering that discussion has led to the portable Duvo lenses. The new portable 24-300mm lightweight zoom is coming, and the sister lens to that, the wide-angle 14-100mm portable Duvos will be shown at NAB as we look to the future and what will come next. Victor Ha: Before I started to get very involved with my colleagues at NAB, we would have to go to different areas of our industries to make contact, and then at some point it became obvious that going to NAB Show combined an opportunity for us to look at all the technologies in one place. As we look forward, the need for that is only going to grow.